When in Oman started out as an Instagram page in 2018 curating some of the best experiences in Oman. Overtime, it evolved to become the best destination from the latest trends in the country.

Yeru - the founder of When In Oman

Under the guidance of destiny, I managed to pull La Mode from an unsuccessful beginning to a full-blown success. When the magazine seemed to go down, I struck a deal with the previous owner saying that I knew exactly which direction we should take to become wide-known. So, our journey began.